The Science of Packaging

Thus they strived to work out some ways of packaging, and they were not very complex. The methods used were very orthodox for example they used to carry goods in leaves and then wooden ropes to drag their goods. They also used to carve stones in shape of containers which was a very hectic and tough task, and they were very heavy too. So, for a better and efficient packaging option continued, and humanity came up with better and better packaging options. Starting from the leaves to wooden sticks and animal skins, finally, metallic containers and cardboard made boxes were introduced.

Advancement in the Field of Packaging

There was a lot of improvement in the area of science and technology in the past two centuries. This advancement in technology led to many outstanding inventions in packaging industry too. There were numerous designs regarding the packaging as this age of the industrial revolution is marked at precisely the age when packaging industry reached its climax. That era was characterized by a great revolution in all fields of science and technology and made our lives much easier. Inventions regarding the types of machinery that made the manufacturing of the boxes and other packaging containers automatic was a great design indeed as it saved much time and effort and increased the efficiency.

Metallic containers and other options including the plastic boxes were then used for the packaging purposes, but they had their limitations thus the scientists were looking forward to working out some better and efficient means of packaging. In 1817, their efforts paid off, and they ultimately finished first-ever cardboard packaging which was manufactured in England. That was the initiation to present days packaging industry revolution. After the discovery of packaging box made up of cardboard or Kraft paper, shipping, transport, and carriage of goods became very comfortable. Cardboard made boxes are considered to be the finest packaging option available now as cardboard packaging wholesale has been tremendous and after their introduction, their applications were sought to increase at an exponential rate.

Custom Boxes are Significant

Customization is a technique that has brought a revolution in the packaging world as after the introduction of customization the industries have seen a boost in their sales and business efficiency. It was introduced a few centuries ago, but back then the costs associated with the customization were quite more which was a drawback and was not appreciated. But later, when there was progress in the industrial sector and new machines were introduced which lessened human involvement to a minimum degree there was an uprising in the packaging world too. Custom packaging boxes are regarded as one of the finest inventions of the packaging world as using these boxes and printed packaging boxes you can achieve the motives for your business which are otherwise not possible. You can get your packaging customized in the way you desire, and all you have to do is provide the details or your desired box which will then be made as precisely as possible. Moreover, packaging box reduced the cost associated with packaging to a considerable level as these boxes are very economical and wholesale packaging boxes are available for your facilitation. The advantage of this wholesale packaging is that you get to save a great deal by using which you are capable of running your other business finances effectively and efficiently.

Packaging Ameliorates your Sales Graph

Packaging is considered as a backbone for many industries because if a good packaging is not employed, then it might get the products damaged which would ultimately lead to a significant loss for entities. The packaging doesn’t only support the goods packed inside, but it also helps the business in many other ways. For example, your packaging helps your business flourish and grow in a better way. If you are using a custom packaging or printed packaging, then it will be more fruitful for you than using simple packaging. The benefit derived from the packaging boxes wholesale is that they are very economical and also they are very competent mean of advertisement too. These packaging boxes can be customized in the way you want as they are made up of cardboard which is very helpful for customization and printing.

Subscription Models: Ushering in a New Business Era

The dawn of subscription-based business models is well and truly upon us. While the impact is more widely felt at the consumer level with businesses like Spotify and Netflix disrupting some of the larger players in the space, it’s now the B2B players that are driving the next wave of growth. More businesses are shedding the baggage of legacy pay-per-product models and transitioning to a more flexible service-based relationship using subscriptions to build their recurring revenue. Recent transitions include tech biggies such as Adobe and Cisco which have discovered newer revenue streams through subscription models. In fact, Gartner has even predicted that by 2020, more than 80% of software vendors will change their business model from traditional license and maintenance to subscriptions.

So what’s prompted this change in mindset? Surely, the traditional pattern of ownership of resources served well for many businesses, even at a time when certain subscription services (think newspapers and magazines) were around?

The answer lies in the rapid rise of digital technologies and the consumerisation of IT which has set new expectations for what companies want from their business systems. As a result, more businesses are now prepared to offload key IT applications to subscription service players, in part because these companies offer more specialised technology skills, but primarily because these services help them achieve a greater focus on the most important aspect of their business – customers!

Of course, pricing is also an extremely important element fuelling this growth. Progressive software vendors are enabling businesses to be more flexible and scalable by offering pay-as-you-go plans. This allows even mid-sized and smaller businesses to compete in a market dominated by large enterprises. In essence, subscription-based software is levelling the playing field for businesses in all domains.

For vendors adopting subscription-based, recurring billing models, it gives them a chance to rapidly scale their business based on recurring revenue. In addition, subscription-based models lead to a greater focus on customer satisfaction and loyalty, as well as accelerated product innovation and improved business planning, providing a win-win for both customer and vendor. Subscription models may also aid further innovation as they offer enhanced flexibility in billing cycles and transfer more power in the hands of the consumers.

Unlock Your Creative Ideas With This Magic Question

It happens virtually every morning.
You wake up, and there in the paper, or online, or on TV, is a success story. (Yes, they’re there. Sometimes you have to wade through the garbage.) Some entrepreneur, some company, some industry has come up with a game-changer. It might be Elon Musk, or the folks at Apple, or some person you’ve never heard of from some small town you’ve never heard of. But they’ve done it. They’ve come up with something brilliant-a breakthrough.

And you think, “Good for them,” but somewhere, deep down inside, a little part of you dies. Because, once again, it wasn’t you.

But what if you could turn that around? What if you could find a way to turn their success into your success? What if there was a way that you could wake up virtually every morning to a ready-made “breakthrough workshop?”

You can. And it comes down to one, simple five-word question:

“How is this like that?”
I call it the Magic Question.

The root of practically all creativity is in taking two or more things that don’t normally go together and finding a surprising connection. When you ask the Magic Question, you’re forcing your brain to do just that.

I recently conducted a creativity workshop for a brilliant group of credit union marketers. For one activity, I asked a portion of this group to come up with as many answers as they could to this question: “How is working with multiple generations [one of the challenges they had identified earlier] like… an egg?”

Why “an egg”? No reason. I just picked it at random. But it forced them to look at the challenge through a different lens. Twenty minutes later, they had not only come up with answers, they had come up with an entire marketing campaign-complete with copy, tag lines, visuals, and much more. In just twenty minutes!

From an egg.
Now, what if, instead of an egg, you were to use someone else’s breakthrough idea as your starting point? What if, tomorrow morning, you were to do these things, in this order:

Wake up, search for, and find the success story.
Gather your team (maybe take a shower first).
Review the success story.
Ask this version of the Magic Question: “How is what this person/company/industry did like us? How can we take what they did and apply it to our business?”
Spend at least 20 minutes coming up with answers.

Nothing is out of bounds; no answer is too outlandish. That’s because any idea, no matter how silly, could be what I call “the idea that leads to the idea.”

The only unacceptable answer to “How is this like that?” is, “It’s not.” There are always connections, when you choose to look for them.

And one of those connections might just be your next million-dollar idea.